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|Candy Express® Market Position
Candy Express® was established in 1988 by David, Joel, and Michael Rosenberg -- third generation retailers -- to take advantage of what they perceived to be an untapped market in the confectionery industry. By employing highly effective purchasing and merchandising strategies combined with a unique and creative store environment, Candy Express® has developed a specialty retail concept that generates high sales volumes in an efficient and effective operating system.
Candy Express® is the only U. S. confectionery concept that combines the traditional method of retailing high end chocolates and confections in refrigerated cases along with the contemporary "pick & mix" format for retailing bulk candies. The addition of the bulk format adds a whole new market segment to the traditional candy and confection business.
Further, the younger customer, often not inclined to shop at a traditional confectionery store, is attracted to the fun filled Candy Express® concept which translates into higher sales with a store that offers mass appeal. The appeal of a Candy Express® store is instant gratification to the customer, convenience of purchase, enormous selection of product, quality of presentation and the "entertainment factor."
The primary market for Candy Express® stores has been high profile street locations, shopping malls, airports and transportation terminals. An important area of expertise that Candy Express® provides is its ability to create specialized formats to fit the needs of different retail situations. In the past, examples of these formats have included Candy Express® stores within department stores, Candy Express® departments within supermarkets and convenience stores, as well as the traditional retail locations.
In addition, Candy Express® has license agreements with countries worldwide to operate the Candy Express® concept in those countries. Candy Express® provides these licensees with a complete range of services which includes assistance with site selection, store design and construction, delivery of all fixtures and products, on-site training from its 541 page operations manual, store merchandising and grand opening. There is continuing support to maintain high levels of productivity through ongoing inventory analysis and product development. Candy Express® will also assist in obtaining exclusive distribution rights for licensees from many of its U. S. candy manufacturers.
Candy Express® Facts
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