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Training, Services & Support
One of the reasons Candy Express® is considered among the top franchise opportunities worldwide is our exceptional Training and Support Services.
- Site Selection –
 To assist in site selection, The Company has developed specific criteria in its selection of prime locations. The Company will consider locations in airports, train stations, tourist locations and regional malls in excess of one million square feet in size with sales of at least $300 per square foot. The trade area must have a minimum of 250,000 people living within a five-mile radius and have a specific median average family income. Sales of existing tenants are compared and analyzed as well as traffic counts taken within the mall at various times during the week.
- Store Design –
Once a store lease has been signed the Company’s architects begin designing the store plan and fixture layout. After much study, many discussions, and several schematics, a store plan and fixture layout is set for the new store. A fixturing order is given to the Company’s supplier. Delivery is scheduled for both store fixtures and merchandise, and a "target" store opening date is picked. In the meantime the merchandising department takes the fixture layout and makes a merchandising plan-o-gram that shows every item of the merchandising mix in its designated place. This is all done by computer. From there the computer makes inventory lists and purchase orders for all the items to be included in that particular store. The orders are faxed to the vendors and a delivery date is scheduled.
- Store Construction –
The project manager is responsible for coordinating with all the suppliers of different elements that go into the construction of the Candy Express® store. He will schedule the delivery of all the items and be in constant contact with the General Contractor in the field who is on site on a day to day basis. Once the build out is completed, the fixtures are delivered, cleaned, and set up.
- Training Franchisee Program –
The head of franchise training schedules a management training course two months prior to store opening. The course is comprehensive and thorough, covering every aspect involved in the operation of a Candy Express® Franchise. The format for classroom sessions at the Candy Express® national headquarters, and store site training (conducted prior to store opening) focus on discussion (with the 541 page Candy Express® Operations Manual as a reference guide), active participation exercises, and actual customer interaction. Upon completion the franchisee has the knowledge and practical hands-on experience needed to ensure competency in daily business operations. During the training course, the trainer and the franchisee review a store pre-launch checklist that provides an overview of all tasks necessary to perform in the upcoming weeks to ensure a smooth and successful grand opening.
Franchise field consultants schedule additional training several days before grand opening for the franchisee’s staff in order to cover customer service and store policies and procedures.
Throughout the year, refresher seminars are scheduled upon request. Franchisees and any new management staff (from turnover) are encouraged to attend.
- Store Opening –
Upon the arrival of the store’s merchandise inventory and supplies, and the franchise field supervisor and trainer arrives immediately thereafter to ready the store for the grand opening. The supervisor and trainer meets with the franchisee and/or their management staff to review the store launch checklist of tasks required for store opening. The supervisor/trainer is on premises to stock, merchandise, train, supervise, open, and support the grand opening of the new store.
ON-GOING SUPPORT
- Candy Express® National Headquarters Support -
Candy Express® headquarters provide readily available advise and on-going consultations to the franchisee on all areas of their store operations, including: new product recommendations and resources for everyday and holiday items, recommended personnel interviewing, hiring, and training procedures, new and ongoing promotions including guidelines for successful implementation, Profit/Loss Statement analysis and recommendations on how to increase profit margins and net profits, etc. Guidelines and ongoing feedback on daily and seasonal merchandising techniques and visual displays, including merchandise display photographs is available to the franchisee throughout the year.
- Field Support –
At store-opening, a field consultant remains on site to ensure that the franchisee is comfortable with and effective in implementing operating principles learned in training. Follow-up on site store visitations by Candy Express® field support personnel are conducted when advisable, and store visitation reports are used to provide feedback to the franchisee on operational strengths and areas needing improvement.
Corporate Offices
3320 Greencastle Road, Burtonsville, Maryland 20866 USA
Phone 301-384-5889, Fax 301-384-1788
For more information email: mrosenberg700@verizon.net
This Site Maintained by Material Graphics
Disclaimer - These pages do not, in themselves, constitute an offer for the sale of franchises, as an offer can only be made by delivery of an offering circular.
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